ElevenLabs Joins the F1 Grid – The Future of AI Voice in High-Performance Industries

We are closely following the latest developments in the AI landscape, and a significant milestone was recently reached by one of the industry’s leaders in audio technology. ElevenLabs has officially announced its partnership with the Audi Revolut F1 Team, marking a major step for AI integration in the world’s most elite motorsport.

Why This Matters Formula 1 is a sport defined by precision, speed, and cutting-edge technology. By joining “the grid,” ElevenLabs will be leveraging its advanced AI voice and audio tools to transform how the team communicates with its global fanbase. From localized content to immersive digital experiences, this partnership demonstrates that AI-powered voice agents and synthesis are no longer experimental—they are becoming essential tools for global engagement and operational excellence.

Our Perspective at RotaBT At RotaBT, we are committed to helping organizations navigate the shift from “Intent to Agents.” Seeing AI voice technology enter the F1 arena reinforces our belief in the transformative power of AI solutions. Whether it’s streamlining government services or enhancing corporate workflows, the ability to provide natural, responsive, and scalable voice interactions is a key pillar of modern digital transformation.

As we continue to develop and implement AI-driven solutions for our clients, we remain inspired by these global shifts. The integration of high-fidelity voice agents into high-stakes environments like F1 proves that the technology is ready to handle complex, real-world demands.

We look forward to seeing the innovative ways this partnership unfolds and continuing to bring similar “grid-ready” AI expertise to our own partners and clients. To learn more about the partnership, you can read the full announcement on the ElevenLabs Blog.